Whither Pentax?

I guess this was the week for Pentax’s European executives to go rogue.

Hiroshi Onoda made some comments to the Spanish Pentaxeros website, hinting at future “more professional” DSLRs (google translation). Then, Stephen Sanderson told the UK’s Amateur Photographer that Pentax “hadn’t ruled out” a mirrorless, EVIL model.

Both statements were vague and ambiguous enough to set off a storm of speculation on Pentaxian discussion boards. Many hearts fluttered, imagining Pentax might introduce a DSLR based on a 24 x 36mm “full frame” sensor; others wondered whether they might join Olympus and Panasonic in the Micro Four Thirds camp.

Pentax Surprises Ahead?

But there’s two key facts that must always be remembered about Pentax:

• They do not make their own sensor chips
• Last year, the company almost went under

At PMA 2010, Pentax USA president Ned Bunnell gave an interview with Imaging Resource. He said plainly that Hoya, Pentax’s new corporate owners, were demanding more focus on the bottom line, and a clearer marketing strategy.

So, Pentax simply cannot build every camera its fanbase thinks might be cool.